We collect the client's information concerning the business, target audience, demographic data, and industry during the initial phase. This process helps us understand the business more.
We'll start by checking your website for any technical issues. Next, we'll look at what your competitors are doing locally to see how you compare. Finally, we'll pick the best keywords based on their importance and how often they're searched.
We identify your organic keywords, their position, and the pages you can potentially rank for and do initial on-page analysis and optimization. This involves optimizing the pages’ meta-tags, content, and conversion rate.
Building the “brand” is crucial to improving the business’s local visibility and online presence. In this stage, our specialists will start creating the PR, top maps, and social profiles and list your business on popular citations to help you with your branding.
In this phase, our experts will delve into topic research and clustering to pinpoint relevant topics. We'll then craft compelling articles tailored to your audience. To round it off, we'll publish this content strategically, ensuring maximum visibility and impact for your brand.
Our specialists will focus on on-page and content optimization to ensure relevancy and clarity. We'll strategically improve internal linking to guide users seamlessly. Moreover, technical enhancements will be made for swift and efficient website performance. To cap it all, we'll finetune the site for conversion rate optimization (CRO), ensuring visitors not only land on your page but also take the desired actions.
During this phase, our off-page specialists will put extra effort into backlink acquisition, securing editorial backlinks from relevant and authoritative sources. We'll also harness the power of social platforms and citation links to amplify your presence further. All our efforts will be centered on obtaining high-quality backlinks that boost your rankings and align perfectly with your brand's integrity.
Your dedicated Account Manager will constantly report what is happening. Starting with a benchmarking report to set the standard, we'll provide regular performance and rankings updates. Mid-month insights will give you a glimpse of ongoing progress. At the same time, our month-end report will offer a comprehensive review of all activities and outcomes, ensuring you're always in the loop about your campaign.
